What is a Visit?
A visit is an indicator that displays the number of real users who came from your ad to your lander.
Where can I see Visits in Zeustrack?
You can find these metrics in the campaign, flow, lander, and traffic source reports.
How should I use these numbers?
This metric tracks the total amount of traffic that you haven’t filtered. Using this information you’ll be able to assess the status of the campaign. You’ll be able to determine whether it’s passed moderation, if it’s been launched and whether or not the traffic is being processed within Zeustrack.
NOTE: The difference between Visits and Overall is that Overall includes absolutely all traffic, including the bots that have been filtered by the tracker.