Advanced Server-to-Server conversion tracking for affiliate marketers without relying on browser cookies, pixel images, or other traditional online methods that are overly dependent on a consumer's local device.
Start 7-Day Free TrialS2S Tracking refers to Server-to-Server Tracking. Affiliate marketers and other marketing specialists use S2S Tracking, also known as S2S Conversion Tracking, to track conversions without relying on browser cookies, pixel images, or other traditional online methods that are overly dependent on a consumer's local device.
With S2S Tracking, every tracking request flows from one server to another without ever loading anything on the consumer's device. Anyone who needs or wants to track conversions and related data can prevent consumers from disrupting their tracking efforts and creating inaccurate datasets. A consumer's use of an ad blocker or clearing their browser cache and cookies doesn't interfere with traffic tracking.
Any type of consumer interaction with the below can initiate tracking:
Setting up S2S Tracking usually requires a marketer to perform more work than other tracking methods. Yet, they can usually set up everything they need in a traffic tracker's interface. For example, with Zeustrack, they can update their landing page's URL with a tracking code unique to a specific campaign and provide postback instructions. By connecting (i.e., integrating) systems with these tracking parameters, they can set up a process that helps them obtain the data they desire more efficiently without disruption. In turn, they can use that data to create more efficient, optimal campaigns that generate more leads, sales, and a higher overall return on investment.
After a unique ID is generated during the initial S2S tracking process, a postback event takes place. Whenever the consumer performs a desired tracked action, one server "posts back" (i.e., sends information) to another server. This contact usually involves an ad server sending data to an ad or affiliate network or marketing platform. The affiliate marketer or other marketing specialist can then use their marketing tracking tool to communicate with these servers. For example, Zeustrack can send a postback URL request back to the tracking source after a successful conversion notification from an affiliate network. After the exchange, Zeustrack can help break down the data into specific conversion and tracking categories.
Tracking starts and the consumer's interaction is tied to a unique ID number.
The consumer completes an action and one server sends the conversion data to another server.
Zeustrack breaks the exchange down into specific conversion and tracking categories.
Preventing consumers from disrupting tracking efforts via specific browser and local device actions.
Easy to track mobile device users with this type of tracking system as well.
S2S Tracking allows affiliate marketers and others to continue gathering, categorising, analysing, and adapting all customer data critical to crafting the most successful marketing campaigns.
S2S Tracking with HTTPS postback encryption is a more reliable and secure method that helps identify and prevent bots and fraud faster. It can also help identify IP addresses and devices associated with bots and scammers.
A top-tier native KLO system that entirely replaces paid 3rd-party subscriptions. Blocks ad platform reviewers, bots, spy tools, VPN/Proxy, and more.
Zeus Hybrid keeps the core tracker URL hidden in a private cloud while landing pages run externally. When an IP gets flagged, no manual server migration is needed.
Most trackers sell access based on click volume. Zeustrack has no click events scale limit and never charges overages, even on the entry-level plan.
Redirect-free tracking is critical for Facebook, TikTok, and Google. Built-in hosting lets you manage landing pages directly from the tracker interface.
Paste any trusted URL and the tracker instantly clones the site and deploys it as your White Page. One step instead of manual HTML wrangling.
Zeustrack runs on an enterprise cloud architecture built for infinite volume without dropping a single click. VPS trackers crack under heavy load.
Server-side conversion delivery directly to Facebook, TikTok, Google, and Snapchat without browser pixel limitations. Campaigns train faster.
Replace suspicious tracking URLs with clean short links. Set a custom preview image and description directly in your campaign settings to appear when you paste the link.
No more manual stat matching. Connect multiple accounts and pull exact real-time ad spend from Facebook directly into your tracker dashboard.
Keep your ad conversion rates high. Our built-in Zeustool automatically hides negative comments on your active Meta campaigns without the need for external moderation services.
The definitive all-in-one stack. Launch and scale your campaigns without juggling multiple tools. Handle huge traffic volumes without ever touching a server config.
Built for infinite scaling. Give buyers, farmers, and accountants granular access to specific flows, domains, and global stats without compromising your funnels.
Launch campaigns without hiring a developer or configuring your own VPS. Zeustrack provides a fully managed cloud setup out of the box.
Classic
€39/month
annually
Forever
Optimal
€399/month
annually
€499/month if monthly
Pro
€675/month
annually
€899/month if monthly
An affiliate marketer or other marketing specialist uses an affiliate marketing traffic tracker and platform to set up server-to-server tracking via unique URL codes. When a consumer interacts with an app, network, website, or marketing tool (i.e., ads, emails, or links), they're automatically assigned an ID number. As they continue their online interactions, any data the marketer needs or wants to track is transmitted and stored across servers linked to that ID number.
An S2S postback occurs when an ad server communicates a consumer's actions and other conversion data in real time to another server with the unique ID generated via the first automated trigger action. Essentially, a postback event is the server-to-server exchange of information that the marketer wants to track on the backend without reliance on the consumer's browser or local device. This communication can't be disrupted by browser ad blockers or the consumer clearing their browser's cache.
With Pixel Tracking, a consumer performs online actions, and then their browser downloads a 1x1 pixel image code that sends tracking data to a third-party server. Pixels are often used with cookies that store data directly on the local device. With S2S (Server-to-Server) Tracking, a consumer's actions and related data are tracked via an ID number, with all data communicated between various servers. The main difference between these two forms of tracking is that server-to-server tracking prevents a consumer from blocking conversion tracking efforts.
Zeustrack.io is a leading all-in-one marketing traffic tracker that helps make every aspect of online tracking easier and more effective for marketing specialists. Zeustrack makes it possible for you to identify, monitor, store, and analyse a wide range of tracking details. You can use it to improve your existing campaigns, identify the marketing efforts that have worked best, create new campaigns, and increase your sales and return on investment.
S2S Conversion Tracking is just one of many traffic tracking options available through Zeustrack. For more information, contact a knowledgeable member of our team today.
Stop losing conversions to ad blockers, cleared cookies, and unreliable client-side scripts. Start your 7-day free trial today and switch to server-to-server tracking built for infinite scale and zero click loss.
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