Did you know you can set the costs of your campaigns manually instead of hard-setting them in campaign’s settings or get them via the traffic source from URL parameters you define in Zeustrak?
But why would you need to?
Well, sometimes a traffic source may not provide that data and you need to have access to it because you need to know which campaigns are performing better and what your ROI (Return On Investment) is.
Low ROI drains your budget, so you want to make sure to focus on your higher ROI campaigns. It’s obviously not possible to calculate the ROI without knowing your costs. For this reason, you should always set your costs manually on a daily basis.
Read our documentation to learn how to update costs manually.