Part 1: Media buying
If you’ve reached a point where you can no longer call yourself an affiliate marketing newbie and are ready to move on to the next level of success, the logical next question is: “Where do I go from here?” It may be time to start thinking about building your own media buying team. A small team of a few people can double or even triple your output and potential. Now imagine a modest but well-structured team of ten people — the idea becomes clear.
We’ve personally built and worked with teams of various sizes and gained significant experience in this area. Today we are going to share that knowledge with you. You will learn what to do, what to avoid, and how to keep your team focused, productive, and successful.
Media Buyers
Let’s start with the most important members of your team — the people on the front line of your campaigns. They create, manage, and upload ads to networks, monitor performance, and optimize results. Each team needs a leader responsible for defining and developing campaign strategy. In our experience, the most effective and agile media buying teams are usually no larger than about five members per leader.
Affiliate marketing is dynamic and constantly changing. Because of this, a team manager works best with smaller groups, where focus and control remain high. Beyond that size, performance can start to degrade, since managers must both track market changes and oversee team performance at the same time.
When profitable campaigns start to decline, managers need to react quickly and adjust strategy. This requires restructuring, which takes both time and budget. During this period, costs continue while new direction is being found — so speed is critical. Smaller, agile teams simply adapt faster.
So how do you scale? By building multiple small teams under different team leads. This improves reaction time, speeds up decision-making, and allows managers to share insights and optimize performance across groups. It also enables diversification across projects, increasing overall stability.
Since media buying teams are at the core of the business, the entire infrastructure should be built around them. The goal is to ensure that media buyers spend as little time as possible on non-revenue tasks.
This is where Zeustrack provides a strong advantage. It’s designed as a teamwork solution that allows admins to configure access levels for different team members depending on their role. In addition, team admins get access to detailed performance reports, enabling deeper analytics and more effective decision-making.
We will cover more key steps for building a successful media buying team in future articles. In the meantime, you can explore Zeustrack and see how it works in practice.
