What is EPC? The abbreviation stands for earnings per click. In Zeustrack a click is the transition from the lander to the offer page. EPC is the ratio Revenue/Clicks.
Where can you find this metric in Zeustrack? You can find the EPC column in every report across Zeustrack.
How should I use this metric? This metric allows you to evaluate the quality of traffic you are receiving and the quality of the lander and the offer itself. The higher the EPC, the better the audience responds to your advertising material. Low EPC – is a signal to reflect what adjustments you can make to the landing page and the offer page.