Most of you have heard about A/B testing for sure. This method involves distributing traffic between two different advertising materials and then measuring the effectiveness of each. It helps understand what works best and in which direction to move.
But besides A/B testing, there is also AAB testing, which can more accurately show the difference between your advertising materials and offers. The idea is to take two identical materials and add a third, different one to the test. The test can be considered successful if the difference in results between identical creatives (AA) is insignificant. Otherwise, it may indicate that some external factor has influenced the outcome.
To keep test results “clean,” you need to consider factors that can significantly affect performance: user devices, page load speed, and limited traffic volume. In fact, these factors should be taken into account in any testing scenario.
You can run AA or AB tests with relatively low resources. But if you have larger traffic volumes, AAB testing becomes especially useful, since higher-quality tests lead to better decision-making in affiliate marketing.
With Zeustrack, you can easily run such tests. In the Flow/Path settings, you can add multiple landing pages and distribute traffic evenly between them. You can also assign weights to each lander, so traffic is split according to your chosen ratio.
The same applies to offers: you can add multiple offers to a Flow/Path and test them simultaneously, then analyze which performs better.
You can start using this feature in Zeustrack and explore how it works in practice.
