What is CTR? The abbreviation stands for click-through rate — this is the number of clicks on the offer link divided by the total number of visits on a lander multiplied by 100 (CTR = Clicks / Visits * 100). This metric will give you an understanding of the percentage of how users click through your ad. The higher the CTR, the better, because a higher CTR represents the interest in your content.
Where can you find this metric in Zeustrack? In the campaigns, flows and landers reports.
How should I use this metric? This metric represents how attractive your creative is to your audience. This is the first line on the path to conversion, and here you must show all your imagination and ingenuity in order to win the attention of as many people as possible.
NOTE: The higher the CTR of the ad, the better, but if what is behind it (your landing page and offer) does not catch at all, then there is no sense in high rates. Do not forget about the quality and the conformity of your creative to the advertising proposal.