{"id":4131,"date":"2020-03-11T14:31:00","date_gmt":"2020-03-11T14:31:00","guid":{"rendered":"https:\/\/zeustrak.com\/blog\/?p=4131"},"modified":"2020-05-27T07:45:58","modified_gmt":"2020-05-27T07:45:58","slug":"the-path-what-it-is-where-to-find-it-zeustrak-and-how-to-use-it","status":"publish","type":"post","link":"https:\/\/zeustrack.io\/blog\/the-path-what-it-is-where-to-find-it-zeustrak-and-how-to-use-it\/","title":{"rendered":"The Path: what it is, where to find it in Zeustrack and how to use it"},"content":{"rendered":"\n<p><strong>What<\/strong> is Path?<\/p>\n\n\n\n<p>A path is the combination of landers and offers, that you\u2019ll be presenting to your target audience. This is the blend material that you\u2019ve chosen to display to convert your potential customer.<\/p>\n\n\n\n<p><strong>Where<\/strong> can I configure this combination in Zeustrack?<\/p>\n\n\n\n<p>You can set up this combination within the Campaign section on the Destinations tab and in the Flows section on the Default paths tab.<\/p>\n\n\n\n<p><strong>How<\/strong> should I use this feature?<\/p>\n\n\n\n<p>This feature serves to split test your traffic. You can easily create a massive number of combinations for landers and offers and check which combinations perform the best as well as which combinations should be dumped. In this way it lets you maximize your efforts to gain profit and cut waste. Even if you\u2019ve found some early successes, there could be a lot more money to be made than you realize when you use a handy tool like this.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Path? A path is the combination of landers and offers, that you\u2019ll be presenting to your target audience. This is the blend material that you\u2019ve chosen to display to convert your potential customer. Where can I configure this combination in Zeustrack? You can set up this combination within the Campaign section on the &hellip; <a href=\"https:\/\/zeustrack.io\/blog\/the-path-what-it-is-where-to-find-it-zeustrak-and-how-to-use-it\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Path: what it is, where to find it in Zeustrack and how to use it&#8221;<\/span><\/a><\/p>\n","protected":false},"author":27,"featured_media":4026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-features"],"_links":{"self":[{"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/posts\/4131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/comments?post=4131"}],"version-history":[{"count":3,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/posts\/4131\/revisions"}],"predecessor-version":[{"id":4808,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/posts\/4131\/revisions\/4808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/media\/4026"}],"wp:attachment":[{"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/media?parent=4131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/categories?post=4131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/tags?post=4131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}