{"id":4113,"date":"2020-03-11T13:25:00","date_gmt":"2020-03-11T13:25:00","guid":{"rendered":"https:\/\/zeustrak.com\/blog\/?p=4113"},"modified":"2020-05-27T07:46:17","modified_gmt":"2020-05-27T07:46:17","slug":"depth-what-it-is-where-to-find-in-zeustrak-and-how-to-use-it","status":"publish","type":"post","link":"https:\/\/zeustrack.io\/blog\/depth-what-it-is-where-to-find-in-zeustrak-and-how-to-use-it\/","title":{"rendered":"The Depth: what it is, where to find in Zeustrack and how to use it"},"content":{"rendered":"\n<p><strong>What<\/strong> is Depth?<\/p>\n\n\n\n<p>Depth is an indicator that displays the details of a user\u2019s engagement on a lander. More specifically, it\u2019s how much time and to what level the user engaged with your lander. The higher the viewing depth, the more interesting your lander is to your target audience.<\/p>\n\n\n\n<p><strong>Where<\/strong> can I see this measurement in Zeustrack?<\/p>\n\n\n\n<p>In the campaign report.<\/p>\n\n\n\n<p><strong>How<\/strong> should I use this feature?<\/p>\n\n\n\n<p>You can adjust the depth in accordance with your request in order to track the time spent on the lander as well as the number of scrolled screens or completed actions. This information will help you to test and zero in on what landers and strategies are most effective at capturing your target audience\u2019s attention.<\/p>\n\n\n\n<p><strong><em>Note:<\/em><\/strong><em> If the rate is very low, you should inspect the quality of your advertising material. After all, the main goal of the campaign is to interest the user so that he or she takes action and converts. When an ad doesn\u2019t match the lander content or the information on your lander isn\u2019t catchy enough, you\u2019ll most likely quickly lose that potential buyer.<\/em><\/p>\n\n\n\n<p>However, it\u2019s also important to point out that a high depth rate means very little if your audience isn\u2019t converting. While depth may not be the most important piece of the puzzle, it can for sure be a part of the bigger picture. That\u2019s why we made sure to include it in our campaign reporting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Depth? Depth is an indicator that displays the details of a user\u2019s engagement on a lander. More specifically, it\u2019s how much time and to what level the user engaged with your lander. The higher the viewing depth, the more interesting your lander is to your target audience. Where can I see this measurement &hellip; <a href=\"https:\/\/zeustrack.io\/blog\/depth-what-it-is-where-to-find-in-zeustrak-and-how-to-use-it\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Depth: what it is, where to find in Zeustrack and how to use it&#8221;<\/span><\/a><\/p>\n","protected":false},"author":27,"featured_media":4011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-features"],"_links":{"self":[{"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/posts\/4113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/comments?post=4113"}],"version-history":[{"count":3,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/posts\/4113\/revisions"}],"predecessor-version":[{"id":4811,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/posts\/4113\/revisions\/4811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/media\/4011"}],"wp:attachment":[{"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/media?parent=4113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/categories?post=4113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/tags?post=4113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}