Mobile Device Domination<\/h3>\n\n\n\n
The rise of mobile isn\u2019t really new, but it\u2019s still the most underestimated part of affiliate marketing or digital marketing business. Mobile has been around for over 10 years, but it\u2019s often not used to its full potential for digital marketing campaigns. More importantly, you need to have the right mobile strategy, it\u2019s not just about tracking mobile access. Online shopping continues to be a preferred and convenient option for many people these days, but if people do go into a store, it\u2019s very common for them to research the products in the store and then compare prices on their phones. You\u2019ll need to have a thought out approach that includes an offline and online mobile strategy. If you do it right, there\u2019s a lot of opportunities to be gained and more importantly, profits to be made.<\/p>\n\n\n\n
Influencer Marketing<\/h3>\n\n\n\n
Influencer marketing is growing rapidly and has almost established itself as it\u2019s own vertical. When it comes to the term influencer marketing Google searches, the keyword has been searched about 325% more now than it was a year ago. Influencer marketing has become a powerful force and has had a big influence on affiliate marketing. 74% of all digital users say that they trust social networks, and around 50% say that they trust online influencers. Also, 40% of Twitter users say that they\u2019ve already purchased something because of a Tweet from an influencer. As of now, 75% of all marketers claim to have allocated money to influencer marketing.<\/p>\n\n\n\n So why has influencer marketing risen so quickly now? There are most likely four main reasons:<\/p>\n\n\n\n 84% of all marketers claim to work with influencers. So what\u2019s the best way to manage influencer campaigns? There are four things that are really important.<\/p>\n\n\n\n Voice search is a rather new player, but with a massive push from big players like Amazon, Apple, Facebook, and Google. That seems to indicate that it will have a big impact on our life in the future, on the life of our customers, and on affiliate marketing. How to leverage voice search for your business:<\/p>\n\n\n\n There\u2019s a report that states 90% of all the data that was generated in the lifetime of mankind was generated in the last two years. What does that mean for our affiliate marketing programs? How do we reach actionable insights that will impact the results of our campaigns?<\/p>\n\n\n\n Think of a pyramid \u2013 consisting of data, information, and insights. Data is just raw information. For example, “8000 recorded steps” without context is meaningless. If I have a fitness watch saying you did 8000 steps in one day, that\u2019s information. Still, we need more info. Why goals are those steps tied to? Is it just for fun or do I have a weight loss goal in mind? Do I have a training plan? 8000 steps could be a lot for someone who just looking to be more active, but for somebody training for a marathon, maybe 8000 steps isn\u2019t that much.<\/p>\n\n\n\n You need to add all those aspects in order to make data understandable and get to actionable insights.<\/p>\n\n\n\n And the same is true for your campaigns. Here are some tips on how to get to actionable insights and how to maximize them:<\/p>\n\n\n\n If you bear these four digital marketing trends in mind and adapt your business to these changes, we believe you are well-prepared for a successful 2020!<\/p>\n","protected":false},"excerpt":{"rendered":" Affiliate marketing is predicted to be more than a 6.8 billion dollar industry by the end of 2020. That\u2019s partially why it\u2019s possibly one of the most exciting segments of digital marketing overall. In the past search traffic used to be dominant, but today we see new trends establishing themselves in the ever-changing world of … Continue reading “Top Global Trends in Affiliate Marketing Predicted For 2020”<\/span><\/a><\/p>\n","protected":false},"author":27,"featured_media":2416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing"],"_links":{"self":[{"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/posts\/3087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/comments?post=3087"}],"version-history":[{"count":2,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/posts\/3087\/revisions"}],"predecessor-version":[{"id":4919,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/posts\/3087\/revisions\/4919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/media\/2416"}],"wp:attachment":[{"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/media?parent=3087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/categories?post=3087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/tags?post=3087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"\/](\"https:\/\/img.zeustrak.com\/assets\/zeustrak\/pic_02.jpg\")
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In the past influencer marketing had been part of the branding budget. Companies had fixed branding or CPM budgets, and all influencers and bloggers were treated in the same way as part of a branding campaign. This has changed quickly, especially with the rise of social platforms, where influencers and bloggers themselves have gotten much more self-confident and have begun to realize their power. They\u2019ve started to be brand ambassadors, posting about their shopping behavior and their unique style. Brands have even started speaking with bloggers and influencers directly.<\/li>
All marketers now have the ability to analyze user behavior in digital marketing through user journey reporting. Every marketer now understands what big\u200c \u200cimpact influencers have on different user journeys. This includes initiating the sale and, participating in a user journey or influencing the sale conversion itself. This builds trust, and marketers are now much more willing to spend money on paying influencers directly.<\/li>
Influencers are also very mobile savvy and mainly work on social platforms, which are frequently accessed on mobile devices. As a result, the push of mobile usage pushes influencer marketing as well.<\/li>
Many influencers these days want to be paid on performance, CPC or even CPO, and marketers are obviously willing to invest more into this channel.<\/li><\/ul>\n\n\n\n
What do you actually want to achieve? Do you want to do branding, do you want to have exposure of your products, do you want to drive traffic to your shop, do you want to have conversions? It\u2019s very important that you know what you want to achieve while working with influencers, in order to give the right content to them.<\/li>
29% of all influencers have never used a tracking link in affiliate marketing or they don\u2019t even know what affiliate marketing is. Furthermore, influencers are very different characters, from youtube stars to Instagram models, but you need to engage. Imagine how to make an influencer a brand ambassador. You can offer them product samples, incentive offers or invite them to tour your company. You need to understand the influencer, and you need to make the influencer understands your brand. Relationship building is key.<\/li>
There\u2019s a difference between influencers who write a blog and influencers who are famous for their use of social media. You need to have content available to them in a format that they can work with. They\u2019ll usually not adapt to you, so you\u2019ll need to adapt to make your content it user-friendly to them. If you can\u2019t, they\u2019ll probably be more likely to work with someone else.<\/li>
You need to be willing to invest, but it\u2019s very important that you can measure how influencer marketing is working out (or not working out) for you. Everyone is different so you\u2019ll need different tests with different kinds of influencers for different kinds of campaigns, at different times.<\/li><\/ol>\n\n\n\nVoice Search<\/h3>\n\n\n\n
50% of all searches, according to ComScore, will be done on voice searches by 2020. Around 30% of searches will be done without a screen, via third-party tools. It also won\u2019t only be using Alexa or Echo devices, but also your smartphone, your iPad and other devices that will more and more use voice commands. We\u2019re in a similar situation with voice search that we were with smartphones 10 years ago. Everybody was aware of smartphones, but only very few people were able to predict the exponential rise that we saw many years after. According to Activate in 2020 21.4 million smart speakers will be used on a regular basis in the US. If we assume around 160 million US households, 20 million in two years is a massive number. Already by next year, the voice recognition market is predicted to be around $601 million.<\/p>\n\n\n\n![\"\"\/](\"https:\/\/img.zeustrak.com\/assets\/zeustrak\/pic_03.jpg\")
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Most of the searches are local queries. So you\u2019ll need to think about the content of your website, about SEO and about your Q&A section. Is it local? Is it relevant? Does that match?<\/li>
When you type a search into your computer, you\u2019re usually quite specific. For example, when you\u2019re looking for a pair of shoes, you type in the brand, the color, and the size. With voice search, you might say \u2018I\u2019m looking for a pair of fancy brown shoes\u2019. However, fancy is a very subjective term, so you\u2019ll probably want to focus on long-tail search terms in a completely different way. How will your users speak about your products and how will they search?<\/li>
Voice search doesn\u2019t require a computer and will most likely be linked to mobile devices. You\u2019ll need to make sure that all your mobile content will be voice search-friendly.<\/li><\/ul>\n\n\n\nData-driven Digital Strategies<\/h3>\n\n\n\n
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When you look at the data you need to align it to your KPIs. Your company, your department, your marketing campaigns all have targets. When you look at these numbers you\u2019ll need to make sure that you have the right KPIs. If you have a performance campaign, you won\u2019t want to look at impressions, but more likely it will be clicks, leads or sales.<\/li>
If you track 1500 leads a day that could be good or bad, depending on what you usually do on average. If you usually do 10 000 on average, you might want to look at what went wrong. Maybe the publisher isn’t working on your program.<\/li>
For example, if you have a two-week-old campaign, and you\u2019re sending all the details of that campaign to your CEO, he might be completely overwhelmed, because it\u2019s too much detail for such a tiny campaign. You\u2019ll need to have the right information at the right time packaged in a way the is relevant to the intended audience.<\/li>
You should aim to look at the data from different angles. If you\u2019re always looking at the same patterns, you\u2019ll get sloppy. You need to look at it from another dimension to get new insights and to draw new conclusions.<\/li>
Some may prefer graphs, while others might prefer tables to get their insights. Think about the best ways to visualize your data.<\/li><\/ul>\n\n\n\n