{"id":1039,"date":"2019-03-24T13:29:50","date_gmt":"2019-03-24T13:29:50","guid":{"rendered":"https:\/\/zeustrak.com\/blog\/?p=1039"},"modified":"2019-06-25T10:39:29","modified_gmt":"2019-06-25T10:39:29","slug":"team-or-solo","status":"publish","type":"post","link":"https:\/\/zeustrack.io\/blog\/team-or-solo\/","title":{"rendered":"Team or Solo?"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">What are the pros and cons of having a team?<\/h3>\n\n\n\n<p>If you\u2019ve been in the digital marketing game a little while you\u2019ve surely come across some of these mega marketing teams at a convention or two. They have the top guns, best toys and a staggering amount of money. Maybe you\u2019ve just encountered some smaller scale operations that may not be as epic as the big guys, but are still out there killing it. Maybe you\u2019re an anti-social hermit type, but you\u2019re still curious about expanding your operation as painlessly as possible. The time will come with you\u2019ll at least think about building some kind of team. Here are a few things to consider.<\/p>\n\n\n\n<div class=\"table-responsive\">\n\n\n\n<table class=\"wp-block-table has-fixed-layout is-style-stripes\"><tbody><tr><td><\/td><td><strong>Description<\/strong><\/td><td><strong>Pros<\/strong><\/td><td><strong>Cons<\/strong><\/td><\/tr><tr><td><strong>Solo<\/strong><\/td><td>\nThis is how almost everyone starts out. \nRunning the whole operation on your own.<\/td><td><strong>\u2022<\/strong> You keep all the money<br><strong>\u2022<\/strong>&nbsp;No one to manage or get along with<\/td><td><strong>\u2022<\/strong>&nbsp;Long hours<br><strong>\u2022<\/strong>&nbsp;More stress<br><strong>\u2022<\/strong>&nbsp;Missed opportunities<br><strong>\u2022<\/strong>&nbsp;A limit to your success<\/td><\/tr><tr><td><strong>VA&#8217;s<\/strong><\/td><td>\nA great asset when you&#8217;re in that early solo phase. \nLots of excellent, low cost resources that provide an array of services<\/td><td><strong>\u2022<\/strong>&nbsp;Very inexpensive<br><strong>\u2022<\/strong>&nbsp;Helps fill the gaps in your skill levels and trades money for time<\/td><td><strong>\u2022<\/strong>&nbsp;Requires a training period to ramp up<br><strong>\u2022<\/strong>&nbsp;Best to have a team access <br>management solution<\/td><\/tr><tr><td><strong>Partnership \/ Small team<\/strong><\/td><td>\nThis is when two or more solo acts come together, usually on an equal share<\/td><td><strong>\u2022<\/strong>&nbsp;Shared workload<br><strong>\u2022<\/strong>&nbsp;Shared Risk<br><strong>\u2022<\/strong>&nbsp;Can delegate <br>tasks to strengths<\/td><td><strong>\u2022<\/strong>&nbsp;You don&#8217;t have as much freedom to do what you want<br><strong>\u2022<\/strong>&nbsp;Have to share profits<\/td><\/tr><tr><td><strong>Super Affiliate<\/strong><\/td><td>\nThe big dogs, the heavy hitters. <br><br>\nLots of resources and highly skilled personnel in one powerful package.<\/td><td><strong>\u2022<\/strong>&nbsp;More possibility of dominance in a vertical<br><strong>\u2022<\/strong>&nbsp;More specialized resources<br><strong>\u2022<\/strong>&nbsp;Able to run and test more data<br><strong>\u2022<\/strong>&nbsp;Much larger profits<\/td><td><strong>\u2022<\/strong>&nbsp;Larger team to communicate with; delegation and clearly becomes more essential<br><strong>\u2022<\/strong>&nbsp;Larger operational costs<\/td><\/tr><\/tbody><\/table>\n\n\n\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Do I need a team to be successful?<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"422\" src=\"https:\/\/zeustrak.com\/blog\/wp-content\/uploads\/2019\/03\/pic_18.jpg\" alt=\"\" class=\"wp-image-2506\" srcset=\"https:\/\/zeustrack.io\/blog\/wp-content\/uploads\/2019\/03\/pic_18.jpg 612w, https:\/\/zeustrack.io\/blog\/wp-content\/uploads\/2019\/03\/pic_18-300x207.jpg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p>Can you be a successful, ass-kicking solo act; pulling in massive profits? Absolutely, it depends on how you measure your success. Certainly if you want to see ultra-massive profits, you\u2019ll have to eventually build at least some kind of team. However, that might not be your goal. Many are happy to just make the smaller \u201cmassive profits\u201d and their interests for building a team comes down to trading money for more time and freedom. Nowadays, many can tap the resources of a good VA team and it gives them the freedom they seek with less structural formality. Maybe the best answer to is to set in your mind what success is, whether you build a team or not and make a plan to reach that goal. It might mean going it alone, partnering up with someone or building a massive empire. <br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What should I know before I try to build a team?<\/h3>\n\n\n\n<p>When it comes down to the basic day-to-grind, the simple answer is EVERYTHING. You should really have at least tried to do all of your required tasks successfully for at least a year. Maybe you\u2019re no coder and you decide to outsource those higher tech level things, but really, you should try to have a basic understanding how the wheels move on your entire operation. You don\u2019t have to be great at everything and you most likely won\u2019t be. If you\u2019re thinking about the steps of building a team then these are some points to consider.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What happens if it all goes to shit?<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"422\" src=\"https:\/\/zeustrak.com\/blog\/wp-content\/uploads\/2019\/03\/pic_19.jpg\" alt=\"\" class=\"wp-image-2512\" srcset=\"https:\/\/zeustrack.io\/blog\/wp-content\/uploads\/2019\/03\/pic_19.jpg 612w, https:\/\/zeustrack.io\/blog\/wp-content\/uploads\/2019\/03\/pic_19-300x207.jpg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p><strong>PRO TIP:<\/strong> Reading the book <em>The Secret<\/em> will not make you money; only selling it will. <\/p>\n\n\n\n<p>It\u2019s a crude, dark question that many don\u2019t like to think about, but still a very important one to ponder. Keep in mind this is not meant to discourage you, it\u2019s designed to help you prepare. The head-in-the-sand-and-wish-for-the-best approach is not for the serious minded adults in the room. <\/p>\n\n\n\n<p>If you want to partner with your best friend you\u2019ve known since you were five years old, ask yourself if you are willing to risk that relationship. Never say never here; this is business and things happen especially when you don\u2019t plan for the details and dark times. I know you think \u201cNot Joe, he\u2019d never do anything to hurt me!\u201d Have you ever seen Joe with shit gobs of money? It can change people. <\/p>\n\n\n\n<p>Have a plan that protects everyone, possibly even the friendship. Maybe Joe turns out to be a great guy, but one day he gets hit and killed by a car and now you have to deal with Joe\u2019s psycho wife (or his psycho brother, parents&#8230;etc.). Do you have a plan in place to save all you\u2019ve worked for? Plan for the worst, hope for the best.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What will be your liability structure?<\/h3>\n\n\n\n<p>One of the best and most common ways is to set up some kind of LLC (or Limited Liability Corporation). That just the first step, make sure your articles of incorporation have the \u201cwhat ifs\u201d clearly thought out. This is also a good time to talk about an accountant and even a lawyer. These are going to be \u201cmust haves\u201d at some point, so make sure to include that in the equation. You don\u2019t want to let a tax filing error or minor lawsuit wipe you out. &nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Paying your dues and your bills<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"422\" src=\"https:\/\/zeustrak.com\/blog\/wp-content\/uploads\/2019\/03\/pic_20.jpg\" alt=\"\" class=\"wp-image-2515\" srcset=\"https:\/\/zeustrack.io\/blog\/wp-content\/uploads\/2019\/03\/pic_20.jpg 612w, https:\/\/zeustrack.io\/blog\/wp-content\/uploads\/2019\/03\/pic_20-300x207.jpg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p>As stated before, at least considering a team will most likely be an inevitability for anyone that has been around the industry for a while. It\u2019s very important to realize however, there is never a reason to rush into this. Make sure you have a solid, successful understanding of what you do and can do it well. How many years have you been running a profitable operation? Let\u2019s back up there and make sure that last sentence is understood. It was not asking \u201chow long have you been involved in affiliate marketing?\u201d, it was asking how long have you been consistently profitable for? If you\u2019re failing, don\u2019t look to a partnership to fix what\u2019s broken, you may need a better handle on the game overall before you move ahead. <br><\/p>\n\n\n\n<p><strong>Focus on your strengths<\/strong><\/p>\n\n\n\n<p>If you\u2019ve decided to team up, it\u2019s important to find someone you trust and work well with, but that\u2019s not all. Let\u2019s talk again about \u201cJoe\u201d. OK, so we\u2019ve set up a well thought out LLC and planed for worst case scenarios as best as we can. We trust and work well with Joe, but what does Joe do? Is he filling in for your weak spots? Are you compensating for his? Ideally you also want to find the kinds of people that are going to fit this kind of cooperative relationship. If you\u2019re an ad copy guru and networking master, but suck at the tech stuff, hopefully you\u2019ll find someone who will symbiotically fill that gap. Having someone you connect with is important, but if you know you\u2019re weak in an area, get the best person you can to be a part of your team. <br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Management and the software toolbox<\/h3>\n\n\n\n<p>Chances are you\u2019re going to have a lot of software tools in play, even at the beginner level. Tools for hosting, funneling, tracking, Ad research, etc. Many of those tools may be the perfect fit for someone at the solo level, but for a team, you\u2019ll want to have tools that can grow to meet the needs of a well managed team. You\u2019ll want to consider access management, your team\u2019s level of technical skill and you\u2019re software licensing costs and capabilities to support a growing team. Here are a few good scaleable tools that work well no matter what the size of your team is:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Communication<\/h3>\n\n\n\n<p> An effective communication channel is key when working with any kind of team. If much of your team is virtual, even more so. <strong>Slack<\/strong> is a messaging tool that works great for this and it has become the standard business chat tool for may type of organizations, large or small. You can create specialized groups and subgroups (AKA \u201cchannels), share documents, even search chat archives. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tracking<\/h3>\n\n\n\n<p>As an affiliate marketer, you already know that having good campaign tracker is key. It\u2019s how you steer this the ship and develop a strategy. Have a team friendly tool that is scalable and right-sized to <g class=\"gr_ gr_7 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del\" id=\"7\" data-gr-id=\"7\">you<\/g> needs makes things so much easier. <strong>Zeustrak<\/strong> is a great fit for <g class=\"gr_ gr_13 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-del replaceWithoutSep\" id=\"13\" data-gr-id=\"13\">this,<\/g> because it gives you everything you need under one roof and lets you customize user access. It\u2019s not had to see why you might not want to give full campaign access to someone you hire to landing pages. <br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Project Collaboration<\/h3>\n\n\n\n<p>Personally I\u2019ve used a lot of similar project management tools, but I was immediately impressed by Asana\u2019s powerful collaborative capabilities and intuitive user interface. If you\u2019ve ever worked with anything similar, give <strong>Asana<\/strong> a try and you\u2019ll see what I mean. Even for a small team it\u2019s great for pushing the projects forward and keeping track of tasks and details.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In Conclusion<\/h2>\n\n\n\n<p>You have to give strong consideration to what your goals are and what works best for achieving those goals. Many people have gotten into affiliate marketing, precisely because they wanted to have a greater say in the kinds of lives they lead. If you are a lone wolf, but are perfectly happy with your routine and feel you are well compensated for your time and efforts, there is no need to change that. However, if you want a shot at earning even more or maybe just like working with a team, then there are a few ways to get there. If you\u2019re even considering it, chances are you\u2019ll at least give V.A.s a try or will maybe partner up. Just be aware of the new challenges that situation might bring. <br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are the pros and cons of having a team? If you\u2019ve been in the digital marketing game a little while you\u2019ve surely come across some of these mega marketing teams at a convention or two. They have the top guns, best toys and a staggering amount of money. Maybe you\u2019ve just encountered some smaller &hellip; <a href=\"https:\/\/zeustrack.io\/blog\/team-or-solo\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Team or Solo?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":2362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-team-management"],"_links":{"self":[{"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/posts\/1039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/comments?post=1039"}],"version-history":[{"count":13,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/posts\/1039\/revisions"}],"predecessor-version":[{"id":2518,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/posts\/1039\/revisions\/2518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/media\/2362"}],"wp:attachment":[{"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/media?parent=1039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/categories?post=1039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeustrack.io\/blog\/wp-json\/wp\/v2\/tags?post=1039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}